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©2006
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Websites - Annotated Bibliographies
Written by Patrick Marino, Canisius College
7 things you should know about podcasting. (2005). EDUCAUSE Learning Initiative. Retrieved March 1, 2007 from http://www.educause.edu/ir/library/pdf/ELI7003.pdf , This is a comprehensive introduction to podcasting. The seven topics addressed are: what podcasting is, who is using podcasts, how podcasting works, why podcasting is a significant topic of discussion, the drawbacks of podcasting, a projection of the future of podcasting, and the implications for podcasting in education. For those who are new to podcasting this article is recommended as a place to start. Abbruzzese, K. (2006, April 28). IT puts Bowdoin podcasts on iTunes. The Bowdoin Orient. Retrieved February 27, 2007 from, http://orient.bowdoin.edu/orient/article.php?date=2006-04-28§ion=4&id=2 This news report from Bowdoin describes the evolution of the college podcasts. It provides the story of a professor and members of the IT staff starting with a modest idea for a podcast designed to increase accessibility to research materials. From there the project grew to include other resources and topics. A key piece of this news story is the discussion of how Bowdoin was able to work with Apple to create a college specific page within the iTunes music store where users can access Bowdoin podcasts. This may be helpful for institutions that want to increase accessibility to podcast materials. Blaisdell, M. (2006). Academic MP3s >> is it iTime yet? Campus Technology. Retrieved February 27, 2007 from http://www.campustechnology.com/article.asp?id=18001&p=1. This article, like many others focuses on the academic application of podcasting. It is useful for student affairs practitioners because it discusses some of the challenges associated with applying this technology, including motivating students to use it, and the need for training and tech support to ensure that everyone is able to use the system, and access information that is shared through podcasts. Most beneficial are real life examples of how podcasting technology is already being applied at several different institutions. Brown, S. (2006). Student affairs and podcasting: The new frontier? Student Affairs Online, 7(2). Retrieved February 18, 2007, from http://www.studentaffairs.com/ejournal/Summer_2006/StudentAffairsandPodcasting.html This Stuart Brown article covers the evolution of podcasting as a media technology. Stuart then discusses the application of podcasts in higher education, and specifically student affairs. Brown provides and excellent discussion of the reasons for using the technology, and the challenges to putting this technology into practice. Chapman , M. (2006). Podcasting: Who's tuning in? eMarketer. Retrieved February 27, 2007 from, http://www.emarketer.com/Reports/All/Podcasting_mar06.aspx. This article provides statistics about the estimated number of people tuning in to podcasts, and projects the estimated audience size in the future. The focus of the discussion is the plausibility of using podcasting as an effective advertising tool. The information contained in this report may be helpful for admissions offices who are considering the use of podcasts to attract new students. Copestake, S. (2006). How to create your own podcast. Personal Computer World. Retrieved February 27, 2007 from, http://www.pcw.co.uk/personal-computer-world/features/2160476/podcast-party. This tech report details the evolution of podcasting as a media. It explains the software used to create and access a podcast as well. The information contained is useful for those who are new to the technology and need instructions to explain the creation and broadcasting of a podcast. Duke University (2005 December 5). Duke sees growth in classroom iPod use. News and Communications. Retrieved March 3, 2007 from, http://www.dukenews.duke.edu/2005/12/ipodupdate.html Duke University is perhaps the most committed college or university when it comes to incorporating new technology into the classroom. This news report talks about the growth of Duke’s iPod, podcasting in the classroom initiative. According to the article use of iPods in classrooms has increased significantly in the second year of the program. As a result the Duke Digital Initiative is looking for ways to expand the use of technology in classrooms and hopes to find similar success with tablet PC’s and other technology. Friess, S. (2006b). Podcasting after iTunes. Wired News. Retrieved February 28, 2007 from http://wired.com/news/culture/1,71257-0.html. This article from Wired News provides an optimistic view of the future of podcasting. The story reports on the rapid growth of podcasting following a change by Apple that made podcasts more accessible. It also forecasts the potential for increased commercial involvement as more and more corporations seek out opportunities for advertisement and promotion. The article also suggests that podcasts might be used to seek out new talent. This may lead to applications of podcasting for recruitment in human resources and admissions in higher education. Friess, S. (2006a). Podfading takes its toll. Wired News. Retrieved March 2, 2007 from http://wired.com/news/culture/1,70171-0.html. Podfading is a term used to refer to podcasting shows that have come to an end as a result of a loss of interest from the creator. In this article the author discusses this phenomenon and explains that often podcasters are not fully aware of the time commitment required to create a regularly reoccurring broadcast, and that the time commitment, and a lack of commitment and interest often lead to the demise of podcasts. The moral of the story is that student affairs professionals who wish to utilize podcast technology should consider the time and effort required to maintain up to date podcasts. Friess, S. (2005) Video and the podcasting star. Wired News. Retrieved March 1, 2007 from http://wired.com/news/culture/1,69462-0.html. In this news article Wired Magazine writer Stephen Friess discusses the transition from podcasting to vodcasting (video-podcasting). According to Friess the release of video capable iPods provided podcasters with a new choice, maintain the status quo or add a video component to their programming. Freiss discuss the challenges associated with vodcasting, including the need for video recording capability. Additionally, he states that shows choosing the video option should consider whether or not the addition of video enhances their programming enough to warrant the additional equipment and labor. Vodcasting may provide new opportunities for sharing campus events or virtual tours over the internet. James Tower (2006). New technologies in student recruitment: Blogs, RSS feeds, podcasts, and instant messaging. Retrieved February 18, 2007, from http://www.jamestower.com The James Tower company offers this report outlining best-practices for recruiting students using the latest technology. Admissions departments looking to add podcasting to their repertoire should review this report and learn about the application of podcasts as well as blogs and other technology. The focus is using these tools to communicate with potential students in a style that is familiar to them. Mansfield University (2007). Podcasting. Retrieved March 5, 2007 from, http://podcast.mansfield.edu/ Mansfield University has found a solution to the challenge of finding professionals with the time and interest to record podcasts. On this site visitors can listen in to podcasts recorded by current Mansfield students. The purpose of the podcasts is to share a first person experience of life at the university. The podcasts are used primarily to give potential students a personal and innovative connection to the student body at Mansfield. Potter, D. (2006). IPod, you pod, we all pod. American Journalism Review. Retrieved March 5, 2007 from, http://www.ajr.org/Article.asp?id=4053. Outside of the higher education realm podcasting has caught the attention of news providers. This article discussed the use of podcasts by existing tv news stations, including both national and local programs, as well as radio stations and newspapers. According to the article news podcasts have been growing in popularity, and many companies are looking for ways to improve their services. One concept involves custom tailored news podcasts, where users can download a podcast of only the news topics that interest them. This may be a concept that can be applied to student affairs podcasts to increase user interest. Podcasting to hit critical mass in 2010. (2005). Bridge Ratings. Retrieved March 1, 2007 from, http://ww.bridgeratings.com/press_11.12.05.PodProj.htm. This report from Bridge Ratings provides statistics regarding estimated current use of podcasting. The purpose of the analysis was to generate a prediction of the future of podcasting technology and use. Additionally, the study showed that radio stations that offered multiple podcasts were able to increase the number of individuals who tuned into their regular programming. Additionally, according to this study the majority of individuals who listen to podcasts do so on their computers, not on portable mp3 players. Podcasts. (2006). North Harris College. Retrieved July 5, 2006 from http://www.northharriscollege.com/Templates/content.aspx?pid=54686&kee. For those who are looking for current examples of podcast use in higher education this site may be helpful. North Harris College currently uses the technology to help build community on campus. Available on this site are unique podcasts that feature interviews with students, staff, faculty and visiting artists and lecturers. Read, B. (2007). How to podcast campus lectures. The Chronicle of Higher Education, 53(21), A32. Author Brock Read tells readers the basic steps for implementing podcasting technology to share classroom lectures. While the focus of this ‘how to’ guide is based in the academic realm, the basic steps provided by the article may easily be applied to student affairs. These steps are: 1) make the technology easy to use; 2) start small; 3) leave room for growth; 4) ask students what they want; 5) review the legal obligations; 6) carefully consider the information being shared (intellectual property rights). Read, B. (2006). Turning campus radio on its head: Podcasts and Web streaming widen college radio’s reach, but some stations worry about becoming too mainstream. The Chronicle of Higher Education, 52(30), A35. Technology columnist Brock Read describes his experiences with the University of Georgia’s student run radio station in this article. The main focus is how WUOG has expanded their listener base from students and locals to a global audience through the use of podcasting. This growing trend raises concerns that once small time stations are now representing their institutions on a much larger scale. There is also concern that podcasting will render the eclectic programs on college radio obsolete as they are forced to compete with a wide array of similarly unique programs. Before allowing your college station to podcast, review the advice in this article. Texas A & M International University (2007). iTAMIU: Podcasts. Retrieved February 27, 2007 from, http://www.tamiu.edu/podcast/ This source contains the Texas A&M International University podcast page. It serves as an example of how podcasting can be used in higher education to do more than simply broadcast class lectures. The site offers news and information for students and alumni, as well as concert and guest lecture recordings. The site also contains a how to guide for those who may wish to listen to the podcast offerings, including information on necessary software. The site also describes the motivation for TAMIU to use podcasting technology. The Associated Press (2005). Podcasting gives weblogs a voice: But can Internet audio challenge traditional radio? Retrieved February 26, 2007, from http://www.msnbc.msn.com/id/6923857/ This article introduces the concept of podcasting and discusses its role as an emerging technology. This article helps to forecast the growth of podcasting, using statistics regarding use, including large increases in daily downloads and expansion of the number of regular daily podcasts available. According to the article podcasts are not a threat to traditional radio, however as this technology expands there is concern that it will absorb a large portion of advertising space targeting younger generations.
University of Minnesota (2006). Office for student affairs podcasts. Retrieved February 27, 2007 from, http://www.osa.umn.edu/podcasts/index.html At the University of Minnesota the Division of Student Affairs has already adapted podcasting technology. On this website they provide a series of podcasts that are available for students to download for free. Examples of podcasts include mental health resources, a guide to campus policy and tips for academic success. This site provides solid examples of how to employ podcasts in student affairs. Young, J. (2005, November 4). Stanford u. makes podcasts of lectures available through apple's iTunes. The Chronicle of Higher Education. Retrieved March 1, 2007 from http://chronicle.com/weekly/v52/i11/11a04402.htm. The Chronicle of Higher Education reports on the first partnership between a college and Apple iTunes in this article. According to the report Stanford University was the first institution to work with Apple to create a special page on the iTunes music store website devoted to podcasts from the University. Since this article was published in 2005 many more colleges have partnered with the computer giant to offer their podcasts on iTunes.
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